Premium Boutique Fitness
Benahavís · Costa del Sol · Opening 2026
View Investment CaseThe Opportunity
No EVO Pro-based Lagree studio operates on the Costa del Sol. Two local studios run standard Megaformer equipment. MAD Lagree Marbella enters on the latest-generation machine — a meaningful equipment and brand advantage in an affluent, fitness-active market.
9,244 permanent residents, 63% foreign nationals, 70+ golf courses within reach. A 12-month-per-year market insulated from coastal seasonality. Supplemented by 1.5 million annual tourist arrivals.
Operating under the MAD London licence with multiple studios in London. Proven programming, instructor pipeline, and brand recognition. Franchise negotiations active — 23-point position submitted April 2026.
Booking, membership, AI retention, and analytics built independently of franchise software. The business owns its customer relationships and operating data from day one.
| Capital raise | €320,000 |
| Total CapEx | €304,680 |
| Working capital buffer | €15,320 |
| Royalty structure | 5% · 6% · 8% (Y1 / Y2 / Y3+) |
| Year 2 EBITDA | €361,000 |
| 5-yr Enterprise Value | €2.9M – €4.2M |
| MOIC (enterprise basis) | 9.1× – 13.1× |
| IRR (approx.) | ~55% – ~67% |
| Equity structure | Open — to be agreed with investor |
| Location | The Deck, Benahavís · Lease agreed |
| Opening target | Q3 2026 |
Investor Materials
The investment memo covers market context, the operating model, unit economics, use of funds, investor returns, and franchise position in full detail. The financial model is a bottom-up, 12-tab Excel workbook with monthly P&L, scenario analysis, and a 5-year projection.
April 2026 · Working Draft · Strictly Confidential