Premium Boutique Fitness
Benahavís · Costa del Sol · Opening 2026
View Investment CaseThe Opportunity
No dedicated Lagree studio exists on the Costa del Sol. The two local studios operate standard Megaformer equipment. MAD Lagree Marbella opens on EVO Pro — the latest-generation machine — creating an 18-month minimum moat.
9,244 permanent residents, 63% foreign nationals, 70+ golf courses within reach. A 12-month-per-year market insulated from coastal seasonality. Supplemented by 1.5 million annual tourist arrivals.
Operating under the MAD London licence with multiple studios in London. Proven programming, instructor pipeline, and brand recognition. Franchise negotiations active — 23-point position submitted April 2026.
Booking, membership, AI retention, and analytics built independently of franchise software. The business owns its customer relationships and operating data from day one.
| Capital raise | €320,000 |
| Total CapEx | €304,680 |
| Working capital buffer | €15,320 |
| Royalty structure | 5% · 6% · 8% (Y1 / Y2 / Y3+) |
| Year 2 EBITDA | €361,000 |
| 5-yr Enterprise Value | €2.9M – €4.2M |
| MOIC (enterprise basis) | 9.1× – 13.1× |
| IRR (approx.) | ~55% – ~67% |
| Equity structure | Open — to be agreed with investor |
| Location | The Deck, Benahavís · Lease agreed |
| Opening target | Q3 2026 |
Investor Materials
The investment memo covers market context, the operating model, unit economics, use of funds, investor returns, and franchise position in full detail. The financial model is a bottom-up, 12-tab Excel workbook with monthly P&L, scenario analysis, and a 5-year projection.
April 2026 · Working Draft · Strictly Confidential